Nothing less than the market entry in Germany with a strong branch network was the goal of ADMIRAL Sportwetten.
TEN LIVE was responsible for all communicative activities as well as the shop opening events at over 20 locations in Germany. High priority client requests: exclusive niveau, a consistent brand presence and brand building through emotional event design.

TEN LIVE‘s responsibilities included, among others: invitation management, catering, location branding, giveaways, promotion, soccer artists, sign spinners, club shirt cooperations and moving displays. In addition all PR activities and authority approvals were planned and executed by TEN LIVE.