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ADMIRALBET & HSV
Storytelling

CLIENT:

ADMIRALBET

 

SPONSORSHIP:

HSV

LOCATION:

Hamburg

CATEGORY:

Activation

 

Case

TEN LIVE is responsible for the entire implementation of the sponsorship of ADMIRALbet with HSV. Main goal of the implementation and activation is a maximum of visibility among the HSV fans. In addition, the brand of ADMIRALBET is to be placed as a reliable partner whose product is close to the “heart of sports”.

From the very beginning the fans were consistently paced in the center of all marketing efforts: eye-catching promotions during the “Volksparkfest” and “Sponsor of the Day” event, giveaways for club t-shirts and tickets on social media, among the HSV community and on owend media channels. “Man of the Match” votings on the HSV Facebook account complete the activation efforts.

Special highlight is the “Fan presenting of the additional time” which was developed by TEN LIVE and is unique in Germany: HSV fans can apply to present the remaining playing time on a huge video screen wall during the home games.
The story: the fans are in the center of action during an essential phase of the match! In addition the lucky winners were invited to a film shooting inside the Volksparkstation where a trailer for all home games was produced.

The result was overwhelming: Above-average interaction on HSV owned media channels, 500k impressions in the week before and after the giveaway, and a loyal commuity and fan base of the brand ADMIRALBET.

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