devolo – TV event activation ProSieben Promivölkerball
TV channel ProSieben is calling and German show business celebrities are running: Uncommon but fun competitions have a strong tradition here.
During the “ProSieben Völkerball” (dodge ball) championship numerous reality tv celebrities and athletes were competeing.
For their client devolo AG TEN LIVE was responsible for the booking, implementation and activation of the on-ground tv sponsoring. Main goal was (in addition to the reach of millions of television viewers) to incentivize fans and celebrities in the Gerry-Weber-Halle (now OWL-Arena) in Ostwestfalen.
Team members of “Team Sporthelden powered by Devolo” were surprised with original devolo boxes. The audience at the location were provided with 3,000 giveaways (hands made of foam) which were used during the commercial breaks as well as live on the show for cheering the team. The on-screen time these hands generated guaranteed a welcome free-of-charge extra attention!
The result of this sponsorship and activation: Millions of TV-Contacts, immediate product demand and an advertising value that exceeded the costs by far.
Storytelling & activationmade by TEN LIVE!