Gymper – Referee Partnership Basketball Bundesliga
CLIENT:
Gymper by Layenberger
SPONSORSHIP:
easy credit BBL
LOCATION:
Various (Germany)
CATEGORY:
Sponsoring
Case
TEN LIVE arranged this exclusive referee partnership between the brand Gymper by Layenberger and the easy credit Basketball Bundeliga.
Mail goal was to place the new fitness brand in an environment that perfectly matches with the product features beyond the subject of sports nutrition. Physical and mental freshness are key features that Gymper by Layberger has in common with the referees of the easy credit BBL.
Eye-catching branding space on the referees’ jerseys and selected sponsoring rights as well as digital and on ground activation rights like the “GYMPER Fairness Award” are part of the extensive cooperation.
